Nor Aida Abdul Rahman is an Associate Professor at Universiti Kuala Lumpur, Malaysia and currently served as a Head of Aviation Management at Universiti Kuala Lumpur (Malaysian Institute of Aviation Technology Campus) in Subang, Selangor, Malaysia. She is also a Fellow at UKM-MPOB Endowment Chair at National University of Malaysia. Her research interest is in Halal logistics and supply chain, logistics and supply chain performance, logistics branding, aviation management, women in logistics transport and air travel. Her work has appeared in Industrial Marketing Management, Journal of Islamic Marketing, Journal of Humanitarian Logistics and Supply Chain Management, Journal of Quality and Reliability and Management and others. She has also published a number of book chapters, books, edited books, refereed conference proceedings, and part of the editorial team of book project with Routledge and Springer.